ID Shop began in 1981 as a small family-run enterprise selling photo ID card-printing systems to schools, universities and hospitals. Today, it is known for its wide range of business-oriented products, including custom-printed ID products, ID badge accessories, card-printer supplies, RFID and prox products, lamination products, and health and safety products for facilities.
The Challenge
Most of ID Shop’s sales occur offline through salespeople working directly with clients, so it traditionally has been less focused on its e-commerce component.
ID Shop had seen some positive results with generalized online ad campaigns in the past, but it didn’t receive the desired return on investment it wanted. Although Google and LinkedIn were the right channels for reaching its target audience, the ads didn’t get the traction needed to make them worth the investment. ID Shop was getting about one transaction per day and wanted to improve the number.
To know more download the guide.
Brought to you by: