As a respected and reputable company providing ID cards, card supplies, credentials and more, ID Shop earned rave reviews from its customers for both quality and service. It wanted to be known as “the ID experts” and reach a larger base of potential customers.
The company had an impressive, high-profile clientele that included names such as Whole Foods, the University of Alabama and JetBlue, but it struggled to stand out online and differentiate itself from lowpriced, low-quality imitators.
The Challenge
When ID Shop hired madison/miles media, it wanted to generate more traffic online. While many of the company’s sales are generated through trade shows and face-to-face contact, ID Shop wanted to increase webrelated transactions.
The m3 team realized that ID Shop was missing opportunities to reach new and prospective customers online. It needed a stronger presence — both on its social media channels and its website, which wasn’t attracting the traffic needed to make the online store as successful as it could be. It also needed to separate itself from similarly named but lower quality competitors.
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