📈 Sales & Marketing

SEO & Content Strategy Lead to 800% Increase in Web Traffic for ID Shop

m3 encouraged ID Shop to begin boosting its online retail presence organically through blog posts and social media that would drive traffic directly to the site...

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A family-owned company with deep roots in the Southeastern United States, ID Shop supplies high-quality ID cards, credentials, badge holders, card printers and ID card products to customers across the country. The company prides itself on high-quality, American-made products designed to outperform and outlast the others in the field.

Because much of ID Shop’s business relies on badges worn at in-person events and organizations, COVID-19 shutdowns posed a challenge. As conferences and events began to return in late 2021 and into 2022, ID Shop was looking to bounce back with increased visibility and traffic to its website.

The Challenge

ID Shop services a wide range of verticals — from schools to conference and event planners. The company’s client roster includes national names like Whole Foods and JetBlue, but the ID Shop also wanted to boost e-commerce traffic to its website after COVID-19 slowdowns and find ways to connect directly with new and existing customers.

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